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distribution channel love

distribution channel

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun business, marketing The institutional arrangement by which goods or services are conveyed from producer to user.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun a way of selling a company's product either directly or via distributors

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From the metaphor of goods or services flowing from production to use.

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Examples

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hypernyms (1)

Words that are more generic or abstract

  1. marketing

Comments

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  • MaryW commented on the word distribution channel

    In today's market, asset management services are distributed to US-based investors primarily through five principal distribution channels: direct, professional advice, retirement plan, supermarket platforms and institutional.
    Ernst & Young, Sea of Change on the Horizon: US Fund Distribution 2014 (2014), p. 5

    December 28, 2016